Tier 3: Dominate the Marketplace

Create a dominant presence in the marketplace with our Tier 3 solutions. Choose from high-impact face-to-face event sponsorships, long-term lead generation programs, lead nurturing and scoring options, strategic consulting services, international programs and a variety of other impactful vehicles. Whatever you choose, you're guaranteed to make yourself heard.

Digital Events

Custom Virtual Tradeshow

Create a Custom Virtual Tradeshow and make a splash that's exclusively yours. In addition to all the benefits of our traditional Virtual Tradeshows, you'll receive four live speaking opportunities, four customized booths and exclusive representation.

Custom eSeminars

Custom, strategic messaging to our qualified, targeted audience of senior-level IT business decision-makers and buyers that delivers qualified leads, audience research, and cyber-networking opportunities. Up to 60 minutes; 100 or 200 registrants guaranteed.

Content On-Demand eSeminars

Want to deliver a powerful eSeminar but don't have the time or resources to pull it together? With our Content On-Demand eSeminars all you have to do is pick the topic and speakers and we'll do the rest. Features all the benefits of our other eSeminars. 350 registrations guaranteed.

Video eSeminars

Get the high-impact messaging needed for a Web 2.0 world! Video eSeminars feature all the benefits of a Custom eSeminar but with pre-recorded or live-streaming video embedded. Up to 60 minutes; 300 registrants guaranteed.

In-Person Events

Custom Events

Interactive, dynamic and educational, face-to-face events serve the unique needs of enterprise IT professionals by delivering strategic and tactical information from top market analysts and industry experts. Choose from a variety of formats including editorial summits, roundtables, lifestyle events and more!

Custom Event Simulcasts

Event Smart Sites - Modular Online Destinations

Promote all your digital and live events - and related collateral and marketing tools - in one location that facilitates ongoing interest, greater recruitment, and deeper engagement opportunities. Includes an event calendar, virtual event archive and simulcast player.

Logistics Only Event Services

One-of-a-kind service lets you take advantage of the relationships and discounted prices we have with vendors and venues all over the country. Planning hundreds of events a year, we guarantee the best pricing and expert, turnkey production. Tell us what you need and we'll handle the rest.

Online Advertising & Engagement

Standard Advertising

Text links, Microbuttons, MPUs, Skycrapers, Leaderboards, Roadblocks and more give you prominent brand exposure on our award-winning network of Web sites and eNewsletters.

SmartSites - Modular Online Destinations

Holistic web destinations incorporate any number of marketing tools and platforms to drive engagements, generate leads, build community, promote events and more - all at the same time! Designed to meet the changing needs of both marketers and buyers, Smart Sites combine vendor supplied assets, Ziff Davis Enterprise editorial content and peer-to-peer information to help both parties meet all their goals in the most efficient way possible.

Carousel Ads

Drive engagements, generate leads, and increase awareness with this unique online unit that integrates up to 9 of your offers in one scrolling location. CPC and CPM module maximizes efficiency and ROI; features contextual targeting, in-depth reporting.

ContextClicks Campaign

Maximize the relevancy and impact of your online advertising program with a ContextClicks campaign. A cost-efficient yet effective CPC program, it gives sponsors efficient click thru by relating their top keywords to the context of our award-winning editorial content.

Keyword Targeted Island

Prominent magnifying islands link your company, product and research offers to keywords within the context of relevant editorial articles relied on by our audience. Logos and links drive traffic to your site and/or engagements with your content.

Ticker Ads

A high-impact program, Ticker Ad Units encourage demand generation and multiple engagements by promoting three of your most valuable offers in one "ticker-tape" module that is featured on the home pages and topic centers of our enterprise IT Web sites.


Unique, informative and often humorous, our editorial and custom slideshows deliver your marketing message directly to our database of over 4 million IT professions in a format desired increasingly more.

Podcast Series Sponsorship

From Security, Infrastructure, IT Management to technology news and reviews, our editorial podcasts deliver information IT professionals depend on and branding you can count on.

Video Series Sponsorship

A preferred online information medium for IT professionals, our editorial videos are dynamic additions to any marketing program, providing a new medium to connect with clients and prospects.

eNewsletter Sponsorships

40 eNewsletters, reaching over 4 million subscribers offer marketers a wide variety of contextual advertising options.

RSS Feeds

Over 190 feeds, relied on daily by our readers deliver guaranteed advertising exposure for marketers.

Print Advertising & Engagement

Standard Advertising

Make a branding splash by advertising in our award-winning print publications eWEEK, Baseline, CIO Insight and Channel Insider. Choose from a wide variety of sizes and options.

Print TopicShare Dominance Program

Focus your messaging on buyers that matter most. Strategically designed to give contextual reach, this program connects you with top technology decision-makers via promotion around EVERY major feature on 6 hot topics in eWEEK, Baseline, and CIO Insight magazines.

Content Awareness Program

Leverages the natural synergy between white papers and IT magazines by placing your strategic content in each of our trusted and award-winning print publications. The result? Reach to 500,000+ qualified subscribers and increased awareness for your products and solutions. All at an extremely competitive price.

Lead Generation

Content Syndication Program

Generates high-quality sales leads by syndicating your digital content assets across contextually relevant areas of the Ziff Davis Enterprise online network. 750 leads guaranteed.

Lead Generation Showcase

Flagship lead generation program delivers high-quality leads by syndicating and promotion your digital content assets across our network. 100 lead/month minimum. Selects and custom questions are available.

Lead Generation SmartSite - Modular Online Destination

A holistic lead generation Web site designed to simplify your customer's clickstream. Focused entirely around your content and product offers to generate qualified leads, a Lead Generation Smart Site includes your company description, up to 12 of your content assets and a testimonials/kudos area.

Enhanced Lead Generation Smart Site - Modular Online Destination

This powerful Smart Site combines vendor and editorial content in customizable modules and is perfect for lead generation, performance-based branding and engagement, joint marketing partnerships and promotion of special sales offers or incentives. Includes all the features of a Lead Generation Smart Site plus standard banner units, a featured partner module and a featured event or asset module.

Leads by Topic Program

Helps marketers effectively stretch their budgets while filling their sales pipeline with quality prospects by delivering contextually relevant leads generated from technology and business professionals who download content from the Web Buyer's Guide online technology guide.

Live Inquiries

Fill your pipeline faster, smarter and more economically with the Live Inquiries Program! A complement to our Web Buyer's Guide lead generation programs, Live Inquiries maximizes your investment by delivering leads you may have dismissed due to demo- or firmographic filters at a discounted rate of 50% off!*

Integrated Lead Management Services

Market Expert Services

Dedicated professional services team maps client content assets to the different stages in the buying process to develop a detailed, all-inclusive lead nurturing message roadmap. Services include the creation of messaging schedule, asset flow and content pairings and all copy creation.


Behavior-based e-mail lead nurturing and tracking system Leverages behavioral, demographic and firmographic data to encourage multiple content engagements, further qualify prospects and add more high quality opportunities to the sales funnel.


Dynamic lead scoring tool uses a unique value system designed to support your specific lead prioritization definitions. SCORE allows clients to sort leads by those who appear to be sales ready vs. those that need additional nurturing. The result is a powerful report that delivers lead information in a way that allows your sales team to direct their best efforts toward the most qualified opportunities.

Integrated/Bundled Programs

Market Starter Package

Ramp up your product launches and product refreshes with our new Market Starter program. Fully integrated, turnkey program delivers multi-media education, engagement, and awareness for new products and solutions at half the cost and a fraction of the impact on your own internal resources.

Strategic Content

Our Strategic Content Group delivers impactful content development and design services for white papers, technology briefs, print inserts, podcasts, videos, discovery tools and more that break through the clutter.


Business Value Calculators (Basic & Standard)
Prove the economic value of your products and solutions! Our web-based, self-service tools are custom designed to help potential customers identify goals and opportunities, recommend solutions that best deliver value, quantify the value of proposed improvements, calculate key financial metrics and provide competitive differentiation via TCO comparisons.

International Opportunities

Global delivery of your strategic message is now easier than ever with Ziff Davis Enterprise International. Leveraging our relationships with key partners around the world, you can engage a qualified, targeted audience of enterprise IT buyers, decision makers and professionals in the global arenas that matter most to your business. Program opportunities include Live Events, eSeminars, Simulcasts,Virtual Tradeshows, Lead Generation, Smart Sites, Print and Online Advertising, Editorial Summits, Research Outreach and more.

For more information on any of our products or programs contact us today!


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