Tier 2: Accelerate Pipeline Growth
Increase the breadth and depth your exposure with our Tier 2 solutions. Designed to get you closer to your prospects, these proven marketing solutions provide intimate and contextual reach that accelerates your pipeline growth. Choose from behavioral lead generation programs, engaging digital and face-to-face events, custom content services and much more.
Digital Events
Custom eSeminars
Custom, strategic messaging to our qualified, targeted audience of senior-level IT business decision-makers and buyers that delivers qualified leads, audience research, and cyber-networking opportunities. Up to 60 minutes; 100 or 200 registrants guaranteed.
Content On-Demand eSeminars
Want to deliver a powerful eSeminar but don't have the time or resources to pull it together? With our Content On-Demand eSeminars all you have to do is pick the topic and speakers and we'll do the rest. Features all the benefits of our other eSeminars. 350 registrations guaranteed.
Video eSeminars
Get the high-impact messaging needed for a Web 2.0 world! Video eSeminars feature all the benefits of a Custom eSeminar but with pre-recorded or live-streaming video embedded. Up to 60 minutes; 300 registrants guaranteed.
Editorial Virtual Tradeshow Series Sponsorship (Bronze and Silver)
Replicate the activity and impact of a face-to-face event, with the ease and economy of the Internet. Our 4-part editorial Virtual Tradeshow Series: 2009 State of the Data Center offers maximum visibility and connects you with business decision-makers key to your success.
In-Person Events
Custom Events
Interactive, dynamic and educational, face-to-face events serve the unique needs of enterprise IT professionals by delivering strategic and tactical information from top market analysts and industry experts. Choose from a variety of formats including editorial summits, roundtables, lifestyle events and more!
Events Stimulus Package
MixIT Summer Event Series
While your competition vacations, make an impact with MixIT - an exciting new after-work series that takes place every other Thursday from 5:30 to 7:30 p.m. at hot-spot locations in New York City. 50 VIPs guaranteed.
Custom Event Simulcasts
Event Smart Sites - Modular Online Destinations
Promote all your digital and live events - and related collateral and marketing tools - in one location that facilitates ongoing interest, greater recruitment, and deeper engagement opportunities. Includes an event calendar, virtual event archive and simulcast player.
Logistics Only Event Services
One-of-a-kind service lets you take advantage of the relationships and discounted prices we have with vendors and venues all over the country. Planning hundreds of events a year, we guarantee the best pricing and expert, turnkey production. Tell us what you need and we'll handle the rest.
Online Advertising & Engagement
Standard Advertising
Text links, Microbuttons, MPUs, Skycrapers, Leaderboards, Roadblocks and more give you prominent brand exposure on our award-winning network of Web sites and eNewsletters.
SmartSites - Modular Online Destinations
Holistic web destinations incorporate any number of marketing tools and platforms to drive engagements, generate leads, build community, promote events and more - all at the same time! Designed to meet the changing needs of both marketers and buyers, Smart Sites combine vendor supplied assets, Ziff Davis Enterprise editorial content and peer-to-peer information to help both parties meet all their goals in the most efficient way possible.
Carousel Ads
Drive engagements, generate leads, and increase awareness with this unique online unit that integrates up to 9 of your offers in one scrolling location. CPC and CPM module maximizes efficiency and ROI; features contextual targeting, in-depth reporting.
ContextClicks Campaign
Maximize the relevancy and impact of your online advertising program with a ContextClicks campaign. A cost-efficient yet effective CPC program, it gives sponsors efficient click thru by relating their top keywords to the context of our award-winning editorial content.
Keyword Targeted Island
Prominent magnifying islands link your company, product and research offers to keywords within the context of relevant editorial articles relied on by our audience. Logos and links drive traffic to your site and/or engagements with your content.
Ticker Ads
A high-impact program, Ticker Ad Units encourage demand generation and multiple engagements by promoting three of your most valuable offers in one "ticker-tape" module that is featured on the home pages and topic centers of our enterprise IT Web sites.
Slideshows
Unique, informative and often humorous, our editorial and custom slideshows deliver your marketing message directly to our database of over 4 million IT professions in a format desired increasingly more.
Podcast Series Sponsorship
From Security, Infrastructure, IT Management to technology news and reviews, our editorial podcasts deliver information IT professionals depend on and branding you can count on.
Video Series Sponsorship
A preferred online information medium for IT professionals, our editorial videos are dynamic additions to any marketing program, providing a new medium to connect with clients and prospects.
eNewsletter Sponsorships
40 eNewsletters, reaching over 4 million subscribers offer marketers a wide variety of contextual advertising options.
RSS Feeds
Over 190 feeds, relied on daily by our readers deliver guaranteed advertising exposure for marketers.
Print Advertising & Engagement
Standard Advertising
Make a branding splash by advertising in our award-winning print publications eWEEK, Baseline, CIO Insight and Channel Insider. Choose from a wide variety of sizes and options.
Print TopicShare Dominance Program
Focus your messaging on buyers that matter most. Strategically designed to give contextual reach, this program connects you with top technology decision-makers via promotion around EVERY major feature on 6 hot topics in eWEEK, Baseline, and CIO Insight magazines.
Content Awareness Program
Leverages the natural synergy between white papers and IT magazines by placing your strategic content in each of our trusted and award-winning print publications. The result? Reach to 500,000+ qualified subscribers and increased awareness for your products and solutions. All at an extremely competitive price.
Lead Generation
Content Syndication Program
Generates high-quality sales leads by syndicating your digital content assets across contextually relevant areas of the Ziff Davis Enterprise online network. 750 leads guaranteed.
Lead Generation Showcase
Flagship lead generation program delivers high-quality leads by syndicating and promotion your digital content assets across our network. 100 lead/month minimum. Selects and custom questions are available.
Lead Generation SmartSite - Modular Online Destination
A holistic lead generation Web site designed to simplify your customer's clickstream. Focused entirely around your content and product offers to generate qualified leads, a Lead Generation Smart Site includes your company description, up to 12 of your content assets and a testimonials/kudos area.
Enhanced Lead Generation Smart Site - Modular Online Destination
This powerful Smart Site combines vendor and editorial content in customizable modules and is perfect for lead generation, performance-based branding and engagement, joint marketing partnerships and promotion of special sales offers or incentives. Includes all the features of a Lead Generation Smart Site plus standard banner units, a featured partner module and a featured event or asset module.
Leads by Topic Program
Helps marketers effectively stretch their budgets while filling their sales pipeline with quality prospects by delivering contextually relevant leads generated from technology and business professionals who download content from the Web Buyer's Guide online technology guide.
Live Inquiries
Fill your pipeline faster, smarter and more economically with the Live Inquiries Program! A complement to our Web Buyer's Guide lead generation programs, Live Inquiries maximizes your investment by delivering leads you may have dismissed due to demo- or firmographic filters at a discounted rate of 50% off!*
Integrated Lead Management Services
Market Expert Services
Dedicated professional services team maps client content assets to the different stages in the buying process to develop a detailed, all-inclusive lead nurturing message roadmap. Services include the creation of messaging schedule, asset flow and content pairings and all copy creation.
Accelerate
Behavior-based e-mail lead nurturing and tracking system Leverages behavioral, demographic and firmographic data to encourage multiple content engagements, further qualify prospects and add more high quality opportunities to the sales funnel.
SCORE
Dynamic lead scoring tool uses a unique value system designed to support your specific lead prioritization definitions. SCORE allows clients to sort leads by those who appear to be sales ready vs. those that need additional nurturing. The result is a powerful report that delivers lead information in a way that allows your sales team to direct their best efforts toward the most qualified opportunities.
Integrated/Bundled Programs
Brand Builder Program
Connect with your core audience and build your brand fast. Integrates contextually targeted online ads, digital content syndication and full page print advertising to give your brand more time in front of enterprise IT professionals who are interested in your message, products and solutions.
Rapid Lead Driver Program
Engage more customers and shorten sales cycles with the Rapid Lead Driver Program. Based on proven results, this turnkey program leverages a Custom Research Survey, Custom White Paper, Content Syndication and a Custom eSeminar to meet your key objectives. 400 leads guaranteed.
Research Outreach Program
Increase your thought leadership position and generate valuable leads with research. Our Research Outreach Program leverages a custom research study to create a custom white paper that is promoted via Content Syndication and a Custom Teleconference to deliver 300 leads guaranteed.
Strategic Content
Our Strategic Content Group delivers impactful content development and design services for white papers, technology briefs, print inserts, podcasts, videos, discovery tools and more that break through the clutter.
Tools
Business Value Calculators (Basic & Standard)
Prove the economic value of your products and solutions! Our web-based, self-service tools are custom designed to help potential customers identify goals and opportunities, recommend solutions that best deliver value, quantify the value of proposed improvements, calculate key financial metrics and provide competitive differentiation via TCO comparisons.
International Opportunities
Global delivery of your strategic message is now easier than ever with Ziff Davis Enterprise International. Leveraging our relationships with key partners around the world, you can engage a qualified, targeted audience of enterprise IT buyers, decision makers and professionals in the global arenas that matter most to your business. Program opportunities include Live Events, eSeminars, Simulcasts,Virtual Tradeshows, Lead Generation, Smart Sites, Print and Online Advertising, Editorial Summits, Research Outreach and more.
For more information on any of our products or programs contact us today!
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